Oui The Label was born in 2015 by creatives with a desire to produce ‘modern heirlooms to be loved and passed on’, thus making their dresses an obvious choice for the conscious bride looking to adopt a more modern approach to her wedding dress. Inspired by ‘do-it-your-way’ brides they set out to challenge the status quo of bridal fashion, and instead, offer brides of the future an option to be part of a community who choose ‘affordable, cool-girl bridal wear’.
When we discovered Oui The Label, we quickly realised that they were the perfect fit for Something Borrowed, so we had to say yes to becoming the exclusive UK rental stockist for their versatile bridal collection. We truly believe that any good relationship is built on a foundation of common values, and we knew straight away that their modern, yet traditional values echoed our own and reinforced the juxtaposition of our ethos.
The founders state “To say oui is to experience the magic within the power of yes. To renounce the fear of failure and to open the mind to endless possibilities in life’s great adventures.” This statement alone got us all excited at Something Borrowed HQ, as it rang true with our own mission, whereby we seek to support you, our brides, to recognise your options and explore the possibilities of bridal rental available to you for one of life’s biggest adventures. We hope that our partnership with Oui The Label enables our community of brides to have the boldness of mindset to say oui to wedding dress hire and break free from the constraints of the traditional commerce sector.
Their chic capsule range has a modern luxe style to suit each and every body with careful consideration taken to ensure that any individual will find a dress to suit their taste and body shape. They design to embrace the diversity of the modern bride showcasing beautiful curves and slender lines.
The Eleventh collection focuses on the feminine silhouette offering brides the opportunity to feel their most beautiful and comfortable on their special day. In addition, they offer a range of styles in a variety of sophisticated fabrics suitable for a range of seasons or climates – in particular we adore the Kaizen dress due to its open cut and sleek silhouette, making it ideal for a beach wedding under the sun.
Our exclusive relationship with Oui The Label was an important aspect for us here at Something Borrowed, as it supports our commitment to offer you the very best, personal rental service possible without compromising on quality. Working with the team there, we offer rental of existing samples as well as a more bespoke made-to-order rental. This additional option comes at a higher cost but importantly enables our brides to have the more traditional fitting service whilst still being conscientious about the budget. Importantly to both us and Oui The Label, these made-to-order dresses then go on to have a long life by continuing their days taking pride of place in our main rental collection. This ensures that any new dress that is produced is destined to be passed on and shared with many brides to come, avoiding the one-day-wear nightmare that we work so hard to avoid.
Oui The Label make beautiful dresses, and we know that you will agree when you witness the quality and carefully designed details that are present in each and every style, confirming that wedding dress hire is the option for you. Brides-to-be, you don’t have to take our word for it though, if you are looking for bridal dresses to hire then why not arrange to try on a selection of our wedding dresses in the comfort of your own home via our try-on service? Or contact us if you would like to arrange a virtual appointment to see all of styles we have on offer – we can’t promise you won’t fall in love with one (or three of their styles), so saying oui will be all too easy!