Our values are important to us, so making partnerships with brands must be right, for both parties involved. That's why we felt truly honoured when Pretty Lavish said that our brand reputation and trusted quality service meant they felt comfortable saying YES to us adding their recently launched bridal garments to our carefully curated range, it was at this point that we knew it was a match made in heaven.
Pretty Lavish was created by sisters Stephanie and Samantha Frost in 2013. They had recognised there was an opportunity in the marketplace to create luxury womenswear but at an affordable price range making it more accessible. They designed their first collection from the loft in their Mum's house and have since opened their own store, had their collection stocked in Selfridges, and are now recognised for bridging the gap between the high street and designer brands.
Whilst fashion, and feeling good, drives their business, much like Something Borrowed they are working hard to offer that but with less expense to the planet we all inhabit. Their sustainability pledge sets out their goals of reducing the impact the fashion industry has on our world. They have taken great steps towards this already via the introduction of recycled and recyclable packaging, paperless returns, and a host of initiatives within their head office to enable their people to also be eco-evangelists. They also design all their items in the UK and have begun manufacturing some here as well.
Naturally, this commitment to protecting our planet aligns with the Something Borrowed mission and our true passion for reducing waste in fashion. We really respect that Pretty Lavish is always looking at ways to address this problem and are doing so in an open and honest way so that everyone can be a part of the conversation around our choices and how this impacts the environment.
Their designs fit well with our values too, as they purposefully design garments that are bound to pass the test of time. They focus on timeless trends that can be re-worn and restyled over and over again, maximising wear and therefore reducing waste. With this in mind, when selecting what garments should join the Something Borrowed collection, we wanted to ensure we provided a classic bridesmaid dress that not only works for all body types but will always be on trend. Welcome the Keisha Maxi. A stunning full-length dress, cut to compliment and accentuate the female body in all the right places and available in a selection of hues that will look beautiful for a wedding any time of the year.
Once again, here at Something Borrowed HQ we are super excited to be bringing you a quality offering with more choice for your best friends. If you need advice on choosing the right bridesmaid dress, please get in touch with us to discuss your options. Don’t forget, we offer a home try-on service so why not get planning a get-together with your ladies so they can try some dresses and get a feel for what works for them and what size they may need – it really is a super fun way to spend a day whilst getting one of those all-important jobs ticked off your bride to-do list!