{"title":"Oui The Label Bridal","description":"\u003cp\u003eWedding dresses from Oui The Label and its couture line, Chérie by Oui: fluid bias cuts, soft crepes and beaded detail for the bride who wants to feel like herself on the day. Buy the dress to keep, or hire it from four days with dry-cleaning included and easy prepaid returns.\u003c\/p\u003e\u003cp\u003eNot sure which shape suits you? Try up to three wedding and bridesmaid dresses at home for £75, which comes off an order placed within 30 days, plus a £150 refundable deposit. See every \u003ca href=\"\/collections\/bridal\"\u003ewedding dress to buy and hire\u003c\/a\u003e.\u003c\/p\u003e","products":[{"product_id":"oui-the-label-belle-dress","title":"Belle Dress","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe perfect dress for whatever the world throws at you next, Belle is made for the bride who wants to celebrate in style. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eFeatures dramatic puff sleeves, a wide plunge V-neckline with an accentuated waist panel, and a playful mini circle skirt that reveals pockets. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eWith its opulent details, Belle is also the perfect mini-dress for a cocktail wedding, civil ceremony, or to change into for the first dance.\u003c\/span\u003e\u003c\/p\u003e","brand":"OUI THE LABEL","offers":[{"title":"8 \/ Natural White","offer_id":44443042971905,"sku":"OUI-BE-NW-8","price":1024.0,"currency_code":"GBP","in_stock":true},{"title":"10 \/ Natural White","offer_id":44443043004673,"sku":"OUI-BE-NW-10","price":1024.0,"currency_code":"GBP","in_stock":true},{"title":"12 \/ Natural White","offer_id":44443043037441,"sku":"OUI-BE-NW-12","price":1024.0,"currency_code":"GBP","in_stock":true},{"title":"14 \/ Natural White","offer_id":56858786955650,"sku":"OUI-BE-NW-14","price":1024.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0686\/2228\/7105\/files\/BelleDetail.jpg?v=1707358046"},{"product_id":"oui-the-label-blanc-dress","title":"Blanc Dress","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eA new perspective on an iconic bridal silhouette, Blanc makes a formal yet effortlessly undone statement. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eA fitted, peaked bodice contrasts a full skirt made of tiers of pleated tulle, creating a voluminous yet lightweight effect. As a finishing touch, a fabric-covered belt made in matching lustrous Mikado fabric makes for a statement cool-bride moment.\u003c\/span\u003e\u003c\/p\u003e","brand":"OUI THE LABEL","offers":[{"title":"6 \/ Natural White","offer_id":44443577811201,"sku":"OUI-BL-NW-6","price":1725.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0686\/2228\/7105\/files\/Blanc.jpg?v=1707389666"},{"product_id":"cherie-by-oui-promise-dress","title":"Promise Dress","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eMade for the haute bohemian, the Promise gown is designed to accentuate the shape of the body through a series of carefully designed flourishing patterns. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eFeatures a plunging square neckline, a cinched-in waist adorned with a statement belt, and a slinky fit-and-flare silhouette with a godet train.\u003c\/span\u003e\u003c\/p\u003e","brand":"CHERIE BY OUI","offers":[{"title":"12 \/ Mushroom","offer_id":44443597406465,"sku":"OUI-PR-MU-12","price":2372.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0686\/2228\/7105\/files\/CheriePromiseDress.jpg?v=1707390704"},{"product_id":"cherie-by-oui-kismet-dress","title":"Kismet Dress","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eReflective of the Chérie bride's contemporary lifestyle, Kismet is the perfect marriage of a polished ceremonial look and an effortlessly relaxed vibe. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eGeometric beaded embroidery is coupled with thoughtfully hand-appliquéd 3D floral embellishments on an illusion off-the-shoulder neckline, creating a soft but striking effect. To finish, a center front split to dance the night away in.\u003c\/span\u003e\u003c\/p\u003e","brand":"CHERIE BY OUI","offers":[{"title":"12 \/ Natural White","offer_id":44443612709121,"sku":"OUI-KI-NW-12","price":2372.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0686\/2228\/7105\/files\/KismetWeddingDressDetail_1.jpg?v=1759069025"},{"product_id":"oui-the-label-higher-love-dress","title":"Higher Love Dress","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eHigher Love is the soul sister to Oui The Labels much loved Amalfi gown. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eEffortlessly beautiful with a square heart neckline and a fluid bias cut skirt, Higher Love also features a striking scoop back and a godet train.\u003c\/span\u003e\u003c\/p\u003e","brand":"OUI THE LABEL","offers":[{"title":"8 \/ Natural White","offer_id":44443662450945,"sku":"OUI-HL-NW-8","price":1491.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0686\/2228\/7105\/files\/HigherLoveDress.jpg?v=1707394196"},{"product_id":"oui-the-label-journey-dress","title":"Journey Dress","description":"\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eModern luxury redefined, the Journey gown features a flattering V-neckline adorned with delicate pearl hand-beaded embellishments. A bold, embroidered waistband of cut-out details define the waistline and a fit-and-flare silhouette made of our bonded crepe georgette fabric perfectly embraces the feminine figure in all the right places.\u003c\/span\u003e\u003c\/p\u003e","brand":"OUI THE LABEL","offers":[{"title":"10 \/ Natural White","offer_id":44684292718849,"sku":"OUI-JD-NWT-10","price":1626.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0686\/2228\/7105\/files\/OUI_THE_LABEL_Journey_Dress.jpg?v=1762515385"},{"product_id":"oui-the-label-kaizen-a-line-dress","title":"Kaizen A-Line Dress","description":"\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cstrong\u003eWorn sample in good condition. All sample items are sold as-is and are non-refundable. By purchasing this item, you acknowledge and accept the possibility of minor defects or signs of wear associated with a sample dress.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe epitome of understated luxury, our A-line Kaizen gown is unapologetically feminine and refined with an unmistakable edge. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eFeatures a V-neckline with delicate spaghetti straps and a modern key-hole back. A cinched-in waist gives way to a dropped A-line skirt which hugs the high hips and flares out into a dramatic skirt.\u003c\/span\u003e\u003c\/p\u003e","brand":"OUI THE LABEL","offers":[{"title":"12","offer_id":54856186691970,"sku":"OUI-KALD-WT-12","price":1817.0,"currency_code":"GBP","in_stock":true},{"title":"10","offer_id":54992740614530,"sku":"OUI-KALD-WT-10","price":1817.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0686\/2228\/7105\/files\/OUI_THE_LABEL_Kaizen_A-Line_Dress.jpg?v=1762443891"},{"product_id":"oui-the-label-one-tier-veil","title":"One Tier Veil","description":"\u003cp\u003eA single-tier veil in lightweight tulle with a raw-cut edge, worn at the back of the head and secured with a metal comb. Designed for the bride who wants a veil moment without the weight — it sits softly against almost any hairstyle, whether your hair is up, half-up or loose.\u003c\/p\u003e\u003cp\u003eThe raw cut edge keeps it modern rather than traditional, and the tulle is fine enough to photograph beautifully in daylight without obscuring the back of your dress.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eOne tier, lightweight tulle\u003c\/li\u003e\n\u003cli\u003eRaw cut edge\u003c\/li\u003e\n\u003cli\u003eMetal comb attachment\u003c\/li\u003e\n\u003cli\u003eNatural white\u003c\/li\u003e\n\u003cli\u003eOne size\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eIncluded with your rental\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eProfessional dry-cleaning\u003c\/li\u003e\n\u003cli\u003ePre-paid returns\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eHome try-on available before you book.\u003c\/p\u003e","brand":"OUI THE LABEL","offers":[{"title":"Natural White","offer_id":56853200241026,"sku":"OUI-OT-IV","price":180.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0686\/2228\/7105\/files\/VEIL_1_B.jpg?v=1787043211"},{"product_id":"kaizen-fitted-dress","title":"Kaizen Fitted Dress","description":"\u003cp\u003eFeminine, contemporary, and uncomplicated, the Kaizen Fitted gown offers effortless refinement with unmistakable elegance. It features a V-neckline, delicate spaghetti straps, and a modern keyhole back. 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To finish, a side split to dance the night away in.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"CHERIE BY OUI","offers":[{"title":"10 \/ White","offer_id":56887520919938,"sku":null,"price":2342.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0686\/2228\/7105\/files\/STARGAZER_Front_139f93ea-73c5-434c-9722-7772e292fe2c.jpg?v=1788432734"}],"url":"https:\/\/www.somethingborrowedrent.co.uk\/collections\/oui-the-label-wedding-dresses.oembed","provider":"Something Borrowed","version":"1.0","type":"link"}